While working at Elab, I got to team up with some amazing brands like L'Oreal, Bobbi Brown, and Tiffany & Co. to develop digital assets for their retail websites. The creative process involved working closely with the brand teams and understanding their objectives and requirements. It was essential to ensure that the digital assets I developed not only aligned with their brand guidelines but also conveyed their message effectively to their target audience.

When crafting landing pages, emails, and social media assets, I took a user-centric approach. I focused on creating designs that were visually appealing, easy to navigate, and optimized for conversions. I made sure that the content was concise, informative, and engaging, and the calls-to-action were clear and actionable.

Landing Pages
Banners
Infographics
Email Design and Build

Digital Agency

A.S. WATSON

I was tasked with redesign of Marionnaud Email template which was optimised to reflect the new luxury look of MRD Redesign.

Challenging part of this project was to make it customisable in 10 different languages for various business units. Main elements have been centred to allow for full responsiveness, personalisation and social media prioritised. Call to Action were standardised for consistency of all emails. Along with the new design I created a new guidelines to ensure consistency in all e-commerce messaging.