During my time as a UI Design Lead at The Perfume Shop, I had the opportunity to work on a project that aimed to give the website a more modern and refreshed look while improving its accessibility and usability for customers shopping on all devices. As the UK's no.1 stand-alone fragrance retailer, stocking a vast range of luxury brands, it was essential to provide a seamless user experience to meet the needs and expectations of our customers.

My primary role in this project was to work closely with the UX team to create new wireframes from a mobile-first design perspective.  I was responsible for the design of all the new pages, including the selection of new fonts, creation of icons, and CTAs, following the 'refreshed' brand guidelines.

Web Design
Design Lead
Brand Identity
Iconography

Fragrance retailer

THE PERFUME SHOP

The creative process involved understanding the customer journey, analyzing user behavior and preferences, and collaborating with the brand and UX teams to ensure that the design aligned with the project's goals. The focus was on creating a user-centric design that was not only visually appealing but also easy to use and navigate. 
My primary role in this project was to work closely with the UX team to create new wireframes from a mobile-first design perspective.  I was responsible for the design of all the new pages, including the selection of new fonts, creation of icons, and CTAs, following the 'refreshed' brand guidelines.